What is SEO?
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Thus, the first step will be researching your brand and buyer personas.
The second step is researching competitors to find high-quality long-tail keywords, as well as brainstorming what your buyer personas might be typing into search engines. Optimizing your website with this knowledge, we will then use relevant keywords in your page title, meta description, image alt tags, and website copy.
The third step is to submit your site to online directories using Yext and to Google Places, Yahoo Local, and Bing Places. We will also add Google Analytics tracking code to your site so you can track the number of visitors, their behavior, and demographics.
Finally, we will write frequent, educational blog posts on topics of interest for your customers. This will keep them constantly coming back for more.
Paid advertising is always an option if you want to make sure you are on the first page of Google.
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