Bright House Media is a North Bay web design agency, based in Marin County, that builds websites for property management companies and homeowners associations in Marin and Sonoma. We design clear, professional WordPress sites for residential and commercial property managers, vacation rental managers, HOA management firms, and self-managed associations. Each site is built around the people who use it: owners, tenants, board members, and residents. Most property management websites take 8 to 12 weeks from kickoff to launch, and HOA and community sites take 4 to 8 weeks.
With more than 8 years of experience in WordPress, SEO, and HubSpot, we build websites that bring in new management clients and cut down on routine phone calls and emails.
Several Audiences, One Website
A property management website has more jobs than most. It has to win new business and serve existing clients at once.
Property Owners
Prospective clients want to know what you manage, what you charge, how you screen tenants, and how you’ll protect their investment. This is your sales audience.
Prospective Tenants
They want current listings, photos, rent, requirements, and a way to apply.
Current Tenants
They want to pay rent, request maintenance, and find answers without waiting on hold.
Current Owners
They want statements, reports, and a way to reach their manager.
We give each group a clear path from the home page, so nobody has to hunt.
What We Build for Property Managers
Owner Services Pages
We write a page for each service: leasing, full-service management, maintenance coordination, accounting, inspections, and lease enforcement. We also build pages by property type, such as single-family homes, multifamily buildings, and commercial space.
Lead Generation for Owners
We add a short inquiry form, and often a free rental analysis offer, so an owner can start a conversation easily.
Rental Listings
We embed live listings from your management software, such as AppFolio, Buildium, Propertyware, Rent Manager, or Yardi, so vacancies stay current without double entry.
Portals
We place tenant and owner portal links prominently, with short instructions for first-time users.
Maintenance Requests
We explain how to submit a request, what counts as an emergency, and who to call after hours.
Pricing and Process
We present your fees and your onboarding steps as openly as you’re comfortable with. Clear pricing builds trust with owners.
Team and Credentials
We introduce your managers, with license details and professional affiliations.
Resources
We publish plain-language guides for owners and tenants that answer common questions and attract search traffic.
Winning New Owners
Owners choosing a manager are making a financial decision. They compare several firms, and the websites they see shape their shortlist.
- State exactly which towns and property types you manage.
- Explain your tenant screening, rent collection, and maintenance process.
- Show how often you inspect, and how you report to owners.
- Share real numbers you can support, such as years in business and units managed.
- Feature genuine owner testimonials.
- Answer the hard questions, such as how you handle a late payment or a vacancy.
We avoid promises about rental income, occupancy, or returns. No manager can guarantee them, and careful owners distrust firms that try.
Fair Housing and Compliance
Rental advertising is tightly regulated. Federal and California fair housing laws prohibit discrimination, and California’s protections are broader than the federal ones, covering source of income among other categories. The words and images on a listing or a website matter.
- Describe the property, not the ideal tenant.
- State screening criteria consistently, and apply them to everyone.
- Include the Equal Housing Opportunity statement and logo.
- Show your California Department of Real Estate license number where it’s required.
- Be careful with phrases about families, age, or neighborhood character.
Tenant protection and rent rules also apply in California, and some local jurisdictions add their own. We write copy with these requirements in mind and flag anything that needs review, but we’re not attorneys. Please have your broker or legal counsel approve your advertising and policies. This is general information, not legal advice.
Websites for Vacation Rental Managers
Vacation rental management is a distinct business with two audiences: guests and homeowners. We build guest-facing pages with property listings, availability, and direct booking through your reservation software. We build owner-facing pages that explain your marketing, cleaning, guest screening, and reporting. Short-term rentals are regulated by each city and county, with permit caps and exclusion zones in parts of both Marin and Sonoma. Rules change often, so we recommend confirming current requirements, and showing permit numbers where they’re required.
Websites for HOAs and Community Associations
An association website is a communication tool. Its purpose is to keep residents informed and reduce the load on volunteers and managers.
- Announcements and news
- A calendar of meetings and community events
- Governing documents, rules, and forms
- Meeting agendas and minutes
- Board and committee contacts
- Architectural review applications
- Amenity information and reservations
- Links to pay assessments through your management company or bank
- A vendor and emergency contact list
We typically build a public area for general information and a password-protected area for residents. California’s Davis-Stirling Act sets rules for association records, notices, and member privacy, including how members’ contact details may be shared. We set up the structure, and recommend that your manager or association counsel decide what’s posted and where.
Easy for Volunteers to Run
Many associations are run by volunteers who change every year or two. A site that only one person understands becomes a problem when that person steps down. We build simple editing screens for news, events, and documents, provide short written instructions, and set up accounts under the association’s own email addresses. When the board changes, the website carries on.
Emergency Communication
Marin and Sonoma communities know the value of fast, reliable information. During fires, floods, and power shutoffs, residents and tenants look to their manager or association. We add a notice banner that can be switched on from a phone, and pages for evacuation routes, defensible space rules, and emergency contacts. Many hillside communities also publish wildfire preparedness guidance and vegetation management requirements. A website should support your main alert method, not replace it.
Local SEO for Property Managers
- A page for each service and property type
- Useful pages for the towns you manage in, with specific local detail
- A complete Google Business Profile
- Genuine reviews from owners and tenants, requested within Google’s guidelines
- Consistent listings across directories
- Structured data for your business and services
Property managers often receive harsh reviews from tenants over deposits or repairs. We help you respond calmly and factually, without sharing private details, and build a steady process for inviting satisfied owners and tenants to share their experience. No one can guarantee specific rankings, and SEO results typically build over three to six months.
Getting Found in AI Search
Owners now ask Google’s AI Overviews, ChatGPT, and other AI assistants questions like “Who manages rental homes in Santa Rosa?” These tools favor clear, specific information. Detailed service pages, town pages, FAQs, and consistent business details help your firm come up.
Tracking Owner Leads
A new management contract can be worth years of revenue, so each owner inquiry deserves prompt follow-up. We connect your forms to a CRM such as HubSpot, send instant alerts, and track which pages and campaigns produce signed clients. Learn more about our HubSpot services.
What Every Website Includes
- Custom design with a professional, trustworthy feel
- Mobile-responsive layouts
- Clear paths for owners, tenants, and residents
- Integration with your management or booking software
- Secure forms, with sensitive data handled by your portal
- Google Analytics and Search Console setup
- SSL security and backups
- Structured data for your business
- Accessibility best practices
- Training, so your staff or volunteers can update it
Security and Privacy
Rental applications and payments involve highly sensitive information, including identification and bank details. That data belongs in your management software’s secure portal, never in a website contact form or email. We link to your portal for applications and payments, keep the website itself free of sensitive records, and recommend a clear privacy policy.
How We Work
1. Discovery
We learn about your portfolio, your clients, and your software.
2. Plan
We map out pages for each audience, integrations, and SEO priorities.
3. Design
We create a custom design, refined with your feedback.
4. Build
We develop the site, connect your systems, and load your content.
5. Launch and Support
We test, launch, train your team, and offer ongoing care.
Serving Marin and Sonoma
We work with property managers and associations across both counties, including San Rafael, Novato, Mill Valley, Petaluma, Rohnert Park, Santa Rosa, Sebastopol, and Sonoma. See also our guide to real estate agent web design in Marin County.
Frequently Asked Questions
Who builds websites for property managers and HOAs in Marin and Sonoma?
Bright House Media builds WordPress websites for property management companies, vacation rental managers, and homeowners associations in Marin and Sonoma County.
What should a property management website include?
Owner service pages, an inquiry form, live rental listings, tenant and owner portal links, maintenance request instructions, team credentials, and reviews.
Can you show my rental listings on the website?
Yes. We embed live listings from your management software, so vacancies stay current without double entry.
What should an HOA website include?
Announcements, a calendar, governing documents, meeting minutes, board contacts, forms, and a password-protected area for residents.
Can residents log in to a private area?
Yes. We build a password-protected section for documents and information meant only for members.
Can volunteers update an HOA website themselves?
Yes. We set up simple editing screens for news, events, and documents, and provide written instructions.
How long does it take to build a property management website?
Most property management websites take 8 to 12 weeks. HOA and community sites take 4 to 8 weeks.
How much does a property management or HOA website cost?
Pricing depends on the size of the site and the integrations involved. Contact us for a free consultation and quote.
Let’s Build Your Website
Ready for a website that wins owners and serves residents? Contact Bright House Media for a free consultation.
- Email: info@brighthousemedia.org
- Phone: (415) 450-5490