Bright House Media provides SEO audits for businesses and nonprofits in Marin County. An SEO audit is a full review of your website that shows why you aren’t ranking as well as you could, and what to fix first. We examine your technical setup, on-page content, local listings, backlinks, competitors, and AI search readiness, then deliver a prioritized action plan in plain language. Most audits are completed within one to two weeks.
We’re based in Marin County, with more than 8 years of experience in SEO and WordPress. If your traffic has stalled, your competitors keep appearing above you, or you simply don’t know where you stand, an audit is the right place to start.
Why Get an SEO Audit?
Most websites have problems their owners can’t see. A page that Google can’t index, a title that targets the wrong search, or a listing with an old phone number can quietly cost you customers for years. An SEO audit brings those problems to the surface and puts them in order.
- Find out why you aren’t ranking for the searches that matter.
- Uncover technical issues that hold your whole site back.
- See how you compare with the competitors above you.
- Learn which fixes will make the biggest difference, and which can wait.
- Get an independent view before investing in ongoing SEO or a redesign.
Signs Your Marin County Business Needs an Audit
- Website traffic has dropped, or has been flat for a year or more.
- You don’t appear in Google Maps for searches in your own town.
- A competitor outranks you, and you can’t tell why.
- You launched a new website and rankings fell afterward.
- You’re paying for SEO and aren’t sure what you’re getting.
- You get visitors, but few calls or inquiries.
- You’ve never looked at Google Search Console.
- You’re planning a redesign and want to protect what’s working.
What We Review in Your SEO Audit
Technical SEO Health
We check whether search engines can crawl and index your pages. That includes site speed, Core Web Vitals, mobile usability, broken links, redirect chains, duplicate content, sitemap and robots settings, and security.
On-Page SEO
We review titles, meta descriptions, headings, content depth, internal links, and image alt text on your key pages. We look for pages that compete with each other, and pages that target nothing in particular.
Keyword Rankings and Opportunities
We identify the searches you rank for today, the ones you’re close to winning, and valuable terms you’re missing entirely.
Local SEO and Google Business Profile
For most Marin businesses, the map results matter more than anything else. We review your Google Business Profile, your categories and services, your reviews, and whether your name, address, and phone number match across directories.
Backlink Profile
We look at which sites link to yours, how you compare with competitors, and whether any harmful or spammy links need attention.
Competitor Comparison
We compare your site with two or three competitors that outrank you, so you can see specifically what they’re doing that you aren’t.
Content Review
We assess whether your pages answer what customers are asking, and flag thin, outdated, or overlapping content.
Structured Data
We test your schema markup for errors. Broken or missing structured data is common, and it’s usually invisible until someone checks.
AI Search Readiness
We check how well your site is set up for Google’s AI Overviews, ChatGPT, and other AI assistants, which favor clear, specific, consistent information.
Conversion and User Experience
Rankings only matter if visitors act. We look at your calls to action, forms, phone links, and how easy it is to get in touch from a phone.
Local Search in Marin County
Marin is a county of distinct towns, and people search by town. A customer in Mill Valley rarely looks for a provider in Novato, and Google’s results reflect that. Many Marin businesses rank well in their home town and are invisible ten minutes down Highway 101.
Our audit looks at your visibility town by town. We check how you appear for searches in San Rafael, Novato, Mill Valley, Sausalito, Larkspur, Corte Madera, San Anselmo, Fairfax, and Tiburon, depending on where you work. We also review whether your site has useful pages for the communities you serve, or thin copies that Google is ignoring.
Marin customers tend to research carefully before they call. That makes reviews, credentials, and clear service information especially important here, and we assess each one.
What You Receive
- A written report in plain language, with no unexplained jargon
- A prioritized list of fixes, ranked by impact and effort
- Quick wins you can act on right away
- A list of technical errors, with the pages affected
- Keyword and ranking data for your most important searches
- A competitor comparison
- A review call to walk through the findings and answer questions
A Plan You Can Act On
Many audits are long lists of automated warnings, most of which don’t matter. Ours is different. We separate the handful of issues that are costing you visibility from the dozens that are cosmetic. Each recommendation says what to do, why it matters, and roughly how much effort it takes.
You can hand the plan to your own developer, work through it yourself, or have us carry it out. There’s no obligation to hire us for the fixes.
Our Audit Process
1. Discovery
We learn about your business, your customers, your service area, and the competitors you care about.
2. Access and Data
We review Google Analytics, Search Console, and your Google Business Profile, if you can share access. We can still audit without them, with less detail.
3. Analysis
We crawl your site, test key pages by hand, and review your listings, links, and competitors.
4. Report
We write up the findings and rank the recommendations.
5. Review Call
We walk you through the report and agree on next steps.
After the Audit
An audit is a starting point. Once you know what’s wrong, the work is fixing it and then building on a sound foundation. We offer ongoing search engine optimization for businesses that want us to handle it, and one-time projects for those that need a specific fix. If the audit points to deeper problems with the site itself, we can talk about website redesign services.
Related services include Google Business Profile optimization, schema markup, and Google Analytics and tracking setup.
How Often Should You Audit Your Site?
For most small businesses, a full audit once a year is enough, with a lighter check every few months. It’s also worth auditing before a redesign, after a noticeable drop in traffic, when you add a new location or service, or when a competitor suddenly moves ahead of you. Websites drift over time, and small problems build up without anyone noticing.
What an Audit Can and Can’t Do
An audit tells you what’s holding your site back and what to do about it. It doesn’t improve rankings on its own, and no one can guarantee specific positions in Google. Once the fixes are made, most businesses see meaningful progress within three to six months, depending on competition and where they started.
Why Choose Bright House Media?
- Based in Marin County, with knowledge of its towns and customers
- More than 8 years of experience in SEO and WordPress
- Manual review, not only automated scans
- Plain-language reports your whole team can follow
- Honest priorities, with no padding
- Able to carry out the fixes, if you’d like us to
Businesses outside Marin can see our SEO audit for Sonoma County businesses.
Frequently Asked Questions
Who provides SEO audits in Marin County?
Bright House Media provides SEO audits for Marin County businesses, covering technical SEO, on-page content, local listings, backlinks, competitors, and AI search readiness, with a prioritized action plan.
What is an SEO audit?
An SEO audit is a full review of your website that identifies what is holding back your search rankings and recommends what to fix first.
How long does an SEO audit take?
Most audits are completed within one to two weeks, depending on the size of your site.
What do I receive at the end?
You receive a written report in plain language, a prioritized list of fixes, keyword and competitor data, and a review call to walk through the findings.
Do I need to give you access to my accounts?
Access to Google Analytics, Search Console, and your Google Business Profile gives the most complete picture. We can still audit your site without them, with less detail.
Will an audit improve my rankings?
Not on its own. An audit shows what to fix. Rankings improve once the fixes are made, and no one can guarantee specific positions.
Do I have to hire you to make the fixes?
No. You can use the plan yourself, give it to your developer, or have us carry it out.
How much does an SEO audit cost?
Pricing depends on the size and complexity of your site. Contact us for a free consultation and quote.
Get Your SEO Audit
Ready to find out what’s holding your website back? Contact Bright House Media for a free consultation.
- Email: info@brighthousemedia.org
- Phone: (415) 450-5490