Is your website working as effectively as it should? Bright House Media provides website audits for Sonoma County businesses and nonprofits. We review your whole site, including SEO, speed, mobile experience, technical health, content, the customer journey, booking and checkout, third-party tools, accessibility, security, and analytics, then give you a clear, prioritized plan to make it a stronger marketing tool.
With more than 8 years of experience in WordPress, HubSpot, and SEO, we’ve helped small businesses, nonprofits, and service providers across the Bay Area improve their online presence. Our Sonoma County audits focus on practical steps that deliver real results.
Why Get a Website Audit?
A website audit shows how healthy and effective your site really is. Your audit will uncover:
- SEO performance: How your site ranks in Google and where it can improve.
- Site speed and mobile optimization: Whether your site is fast and easy to use on any device.
- Technical issues: Broken links, indexing problems, and other errors.
- Content gaps: Opportunities to better reach local customers and visitors.
- User experience: How visitors interact with your site and where they drop off.
Signs Your Sonoma County Website Needs an Audit
- Visitors find your site but don’t book, buy, call, or donate
- Your site is slow, especially on phones
- Online bookings or sales have dropped
- Your site struggles during busy seasons or events
- You’ve added booking, shop, or chat tools over the years and aren’t sure they all still work well together
- Your website hasn’t been updated in several years
- You’re planning a redesign or a new marketing push
We Follow Your Customer’s Journey
Many audits look at pages one by one. We also walk through your site the way a real customer would. We search for your business, land on your site, look for key information, and try to take action, whether that’s booking a tasting, requesting a quote, buying a product, or making a donation.
Along the way, we note every point of friction: slow pages, confusing menus, missing information, broken links, forms that ask too much, and checkouts with too many steps. These small obstacles add up, and fixing them often has a bigger impact on results than any single SEO change.
What We Review in Your Website Audit
SEO and Local Visibility
We review rankings, page titles, headings, content, and internal links, along with your Google Business Profile and local listings. We look at how you appear for searches across Santa Rosa, Petaluma, Healdsburg, and the communities you serve.
Speed and Mobile Experience
We test load times and Core Web Vitals on mobile and desktop. Many people browse Sonoma County businesses on their phones, sometimes on weak cell connections, so we pay close attention to mobile performance.
Technical Structure
We check for broken links, redirect issues, indexing errors, duplicate content, sitemap problems, and structured data errors.
Content and Messaging
We assess whether your pages clearly explain what you offer, who you serve, and why customers should choose you, and we identify gaps compared to local competitors.
Booking, Shopping, and Lead Forms
We test reservation and booking tools, online stores, checkout, contact forms, and donation forms to make sure they work smoothly and don’t lose customers.
Third-Party Tools and Integrations
Websites often collect tools over time, including booking widgets, wine club or e-commerce platforms, chat tools, review widgets, newsletter sign ups, and tracking codes. We check that each one works properly, loads efficiently, and is still needed.
Accessibility
We look for common accessibility issues, such as low color contrast, missing image descriptions, and forms that are difficult to use with a keyboard or screen reader.
Security and Maintenance
We review SSL, software and plugin versions, user accounts, and backups to spot risks before they cause problems.
Analytics and Tracking
We confirm that Google Analytics, Search Console, and conversion tracking are set up correctly, so you can see where customers come from and what they do. For HubSpot users, we review forms and CRM connections.
AI Search Readiness
More travelers and locals now ask Google’s AI Overviews, ChatGPT, and other AI assistants for recommendations. We check whether your site offers the clear answers, detailed information, FAQs, and structured data these tools rely on.
Audits for Sonoma County Industries
- Wineries and tasting rooms: Visit information, reservations, events, and wine club sign ups
- Restaurants and lodging: Menus, hours, directions, and booking on mobile
- Farms, makers, and online sellers: Product pages, checkout, and shipping information
- Contractors and home services: Service area pages, project galleries, and quote requests
- Healthcare and professional services: Credibility, service pages, and appointment requests
- Nonprofits: Donation flow, volunteer sign ups, and event pages
Ready for Your Busy Season
Harvest, summer travel, holidays, and special events can bring sudden jumps in traffic. A slow or broken site during your busiest weeks can mean lost bookings and sales. We can schedule your audit ahead of peak season so problems are fixed before visitors arrive.
A Plan You Can Act On
Automated audit tools often produce long lists of warnings without context. Our audit is written for business owners. We explain what each issue means, why it matters, and how much effort it takes to fix. Recommendations are grouped into three levels:
- Quick wins: High-impact fixes that take little time
- Core improvements: Updates that strengthen your site’s foundation
- Long-term opportunities: Content, design, and growth projects to plan for
This makes it easy to focus your time and budget where they’ll have the biggest effect first, and to plan larger improvements around your calendar and seasonal priorities.
What’s Included in Your Website Audit
When you request a website audit from Bright House Media, you’ll receive:
- A comprehensive SEO and performance report
- A review of your site’s technical structure
- Customer journey findings, including booking, checkout, and forms
- Speed, mobile, accessibility, and security findings
- A prioritized list of recommendations, starting with quick wins
- Local insights tailored to Sonoma County businesses and competitors
- A review call to walk through everything and answer your questions
After Your Audit
You decide how to move forward. Your team can use the plan to make improvements, Bright House Media can implement the fixes, or we can help you plan a redesign if your current site can’t keep up. We’ll give you an honest recommendation on whether targeted fixes or a new site makes more sense. There’s no obligation to continue working with us.
Why Choose Bright House Media?
- More than 8 years of experience in WordPress, HubSpot, and SEO
- Hands-on review, not just an automated report
- Experience with hospitality, e-commerce, and service business websites
- Plain-language findings with clear priorities
- The ability to implement fixes, from quick updates to full redesigns
We’re a North Bay agency based in Marin County, and we work with businesses throughout Sonoma County, including Santa Rosa, Petaluma, Healdsburg, Rohnert Park, Sebastopol, Windsor, and Sonoma.
Our Website Audit Process
1. Kickoff
We learn about your business, customers, goals, and busy seasons.
2. Access and Data
With your permission, we review your website, analytics, Search Console, and Google Business Profile.
3. Review and Journey Testing
We evaluate your site and test the paths customers take to book, buy, call, or donate.
4. Action Plan
We prepare a clear report with prioritized recommendations.
5. Review Call
We walk you through the findings and next steps.
Frequently Asked Questions
Who provides website audits in Sonoma County?
Bright House Media provides website audits for Sonoma County businesses and nonprofits, covering SEO, speed, technical health, content, the customer journey, integrations, accessibility, security, and analytics.
Are you based in Sonoma County?
We’re a North Bay agency based in Marin County, and we work with businesses throughout Sonoma County, in person or remotely.
How is a website audit different from an SEO audit?
An SEO audit focuses on search rankings. A website audit also covers speed, user experience, booking and checkout, integrations, accessibility, security, and analytics.
Do you test booking and checkout?
Yes. We test reservation tools, online stores, checkout, and forms to find anything that may be costing you customers.
How long does a website audit take?
Most website audits are completed within one to two weeks, depending on the size of your website.
When is the best time for an audit?
Before a redesign, a new marketing campaign, or your busy season, so issues can be fixed ahead of time.
Can you fix the issues you find?
Yes. We can implement the recommendations, or your team can use our action plan.
Will the audit tell me if I need a new website?
Yes. We’ll give you an honest recommendation on whether targeted fixes or a redesign makes more sense for your business.
How much does a website audit cost?
Pricing depends on the size and complexity of your website. Contact us for a free consultation and quote.
Get Your Website Audit Today
Don’t let technical problems or poor SEO slow your growth. Request a website audit in Sonoma County today and discover how to make your website a more effective tool for your business.
Contact us now to schedule your audit.
- Email: info@brighthousemedia.org
- Phone: (415) 450-5490