Client Overview
Fire Safe Marin is a nonprofit dedicated to wildfire prevention and education in Marin County, CA. With hundreds of resources, guides, and community updates, their website is a critical communication tool for residents and stakeholders.
Project Challenges
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Outdated design and inconsistent branding made navigation difficult.
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Over 150 pages and 580 posts needed to be migrated and restructured.
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Blog and portfolio content lacked organization, limiting engagement.
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Site speed and SEO issues reduced visibility in search results.
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Staff needed training to manage updates independently.
Bright House Media’s Approach
As the lead developer and SEO strategist, I provided a full-scale redesign and optimization:
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Complete Redesign & Rebuild – Created a modern, mobile-friendly site with refreshed branding, updated color scheme, and user-focused navigation.
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Content Migration & Structure – Rebuilt 150+ pages and organized 580+ blog posts into clean blog feeds and portfolio feeds.
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SEO Overhaul – Implemented on-page optimization (titles, meta, headings, image alt text), improved site architecture, and refreshed internal linking.
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Performance & Speed Optimization – Streamlined assets, improved caching, and optimized load times for faster performance.
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Staff Training – Conducted hands-on training sessions so the Fire Safe Marin team could confidently update and manage the site.
Results Achieved
Through this comprehensive redesign and SEO strategy, Fire Safe Marin saw significant measurable improvements:
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72% increase in users
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80% increase in page views
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5% boost in engagement rate
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10% increase in average session duration
These results reflect not only higher visibility in search engines but also improved user experience and deeper engagement with critical wildfire safety content.
Conclusion
The Fire Safe Marin project demonstrates how Bright House Media transforms complex, content-heavy nonprofit websites into high-performing, user-friendly platforms. By combining design, SEO, and training, we helped the organization expand its digital reach and empower its staff to manage their content effectively.
Learn more about how Bright House Media helps nonprofits and local organizations succeed online by contacting us.