What is HubSpot?
HubSpot is a marketing automation software that integrates with your site so you can track leads and create landing pages, emails, blogs, and more. The HubSpot CRM includes user contact information, activity tracking, pipeline visibility, and real-time chat with customers and prospects.
List Creation & Management
We set up HubSpot so all the leads that come in through your website go into specific lists. Leads can be automatically added to lists based on several factors. For example, they could be placed in a list based on what page they filled out a form, what industry they chose on that form or their location. Lists can then be integrated with workflows so you can send a greeting email to that person and a follow-up email two weeks later. This is all automated, so it will require no work on your part--only the initial setup.
Sending emails is very easy with HubSpot. We create different templates for you and then assign them to workflows so they are automatically sent to leads on your website. Email subjects and content can be personalized with the lead’s name, resulting in higher open rates. HubSpot also offers A/B testing and analytics.
There is a lot to learn when it comes to HubSpot. This is why we’re always available to teach you the ins and outs of this marketing automation tool. The great thing about HubSpot is, once it’s set up correctly, the automation will do all the work for you!
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