Do I Really Need a Website?
Having an internet presence is an essential part of any company’s overall marketing and branding strategy. It is critical to develop a website that is amenable to mobile searches as well as SEO access. A great website possesses a combination of eye-catching graphics, educational videos, content-rich concise text, and ease of maneuverability through its pages.
To accomplish this, we first research your brand and buyer personas. We then gather information about you and your company, as well as examples of other sites that you like. Together, we will brainstorm and create a style sheet and decide on colors and typography that fit your personality and the tone of your business. We create multiple versions of sketches and wireframes, which are then revised, based on client input, in order to finalize the design. Once the design is completed, we decide on which platform to use (WordPress, SquareSpace, Weebly). At that point, we will gather assets such as your logo, images, and copy, or we can create these for you. All images will be optimized for web use.
The next important step is to research and purchase a domain name for your website and set up hosting. Upon creating a sitemap, we will develop the pages and optimize your site for various search engines. Social media links will be added, as well as contact forms and newsletter signups. If you plan on selling goods and/or services at your website, eCommerce and other functionality will be added as needed.
Launch & Maintenance
Of course, this process is a relationship and your site will be revised, based on client input. Quality assurance testing will be performed throughout development and before the site is pushed live and we will teach you how to alter your website if you ever need to do so.
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