Page Caching

Caching stores static HTML copies of your pages and posts to decrease page load time.

Browser Caching

Browser caching stores temporary data on your visitors devices so that they don’t have to download assets twice if they don’t have to.

Gravatar Caching

Gravatar Caching stores local copies of avatars used in comments and in your theme.

RSS Caching

By default, WordPress will cache your RSS feeds to reduce the load on your server – which is a great feature.

Gzip Compression

Gzip compresses your web pages and style sheets before sending them over to the browser.

Asset Optimization

Optimizing your assets will compress and organize them in a way that improves page load times.

Is Site Speed Important?

Fast site speed results in a better user experience, while slow site speed does the opposite. A user typically stays on a site longer if the site speed is faster and they also convert better and bounce less. For those reasons, Google has made it a ranking factor.

fast highway with cars
two men looking at computer reports

Conversion Rate

Multiple studies have shown that site speed affects conversion rates. Not only do more users stay on fast-loading sites, they also convert at higher rates compared to slower sites.

User Experience

Long page load times, and poor response times to user actions, create a bad user experience. Waiting for content to load becomes frustrating for users and may provoke them into leaving the site or application altogether.

user experience

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